Connecting Employee and Organizational Purpose
Breakout Session

Presenter: Brandon Peele


Track: Build a Lighthouse

About the Session

Most companies treat employee experience and organizational strategy differently. Heck, often its not even the same people thinking about or implementing them. The results are that all hands meeting land flat, eyes roll, and employees relate to their job as a four-letter word. In this session, Brandon Peele, the CEO of Unity Lab, will share a proven methodology of activating employee and organization purpose. When employees are able to activate their purpose on the job, they experience a 3.3x increase in organizational commitment and 7.4 month increase in tenure. Brandon will break down the 6 elements required to connect individual and organization purpose and the first four steps to take to begin the process.

Learning Objectives

  1. Understand the six key elements of connecting employee and organizational purpose.

  2. Apply the first four steps to begin the process.

  3. Learn the three most common pitfalls to avoid.

About the Presenter(s)

Brandon Peele

Founder & CEO
Unity Lab

Brandon is a best-selling author, the CEO of Unity Lab, and an expert in purpose, leadership + culture change. He's trusted as a keynote speaker, consultant, and program leader by organizations such as Google, Johnson & Johnson, Stanford University, JDRF, Morgan Stanley, U.S. Marine Corps, University of California - Berkeley, LinkedIn, the U.S. Navy, Slalom Consulting, the U.S. Coast Guard, and the University of Minnesota.

He is the author of Purpose Work Nation (2022), The Purpose Field Guide (2019), Planet on Purpose (2018), and co-author of Purpose Rising (2017) and The Purpose Blueprint (2015). His work has been featured by news organizations such as USA Today, U.S. News & World Report, and Forbes.

Brandon holds an MBA in Leadership from Columbia Business School, is an Imperative Certified Purpose Leader™, and serves on the Council of the Global Purpose Leaders and the Leadership Council of Mankind Project San Diego.

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