The Missing DEI Ingredient: Purpose Activation
Breakout Session

Presenter: Brandon Peele


Track: Find Your Tribe

About the Session

Have you wondered why your DEI metrics aren't moving? Brandon Peele, the CEO Unity Lab, will share why traditional L+D, DEI, wellness and culture strategies do more harm than good, and dive deep into an emerging best practice for DEI - activating employee purpose in small diverse peer learning groups. New research reveals that purpose is linked with a 4x reduction in anxiety in diverse environments and is correlated with numerous pro-social behaviors such as compassion, generosity, and other-centeredness, and a meta-analysis of diverse learning groups revealed that 94% of the time, they reduce out-bias.

Learning Objectives

  1. Learn a scalable, research-supported approach to create an authentic and inclusive culture.

  2. Discover the research behind small, diverse peer learning groups.

  3. Leave with a tool kit to start activating an inclusive culture next week.

About the Presenter(s)

Brandon Peele

Founder & CEO
Unity Lab

Brandon is a best-selling author, the CEO of Unity Lab, and an expert in purpose, leadership + culture change. He's trusted as a keynote speaker, consultant, and program leader by organizations such as Google, Johnson & Johnson, Stanford University, JDRF, Morgan Stanley, U.S. Marine Corps, University of California - Berkeley, LinkedIn, the U.S. Navy, Slalom Consulting, the U.S. Coast Guard, and the University of Minnesota.

He is the author of Purpose Work Nation (2022), The Purpose Field Guide (2019), Planet on Purpose (2018), and co-author of Purpose Rising (2017) and The Purpose Blueprint (2015). His work has been featured by news organizations such as USA Today, U.S. News & World Report, and Forbes.

Brandon holds an MBA in Leadership from Columbia Business School, is an Imperative Certified Purpose Leader™, and serves on the Council of the Global Purpose Leaders and the Leadership Council of Mankind Project San Diego.

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