Representation Matters
Breakout Session

Presenter: Brian McComak


Date: September 13

Track: Find Your Tribe

About the Session

Representation is more than just checking a box. It’s a holistic reality that meets and values people right where they are. In the workshop we’ll look at the Four Lenses of Representation: People, Culture, Customers, and Community. Our goal at Hummingbird Humanity is to expand how representation is realized throughout the ecosystem of a company.

At Hummingbird Humanity (an LGBTQ+ company), we believe putting people first is essential to the success of any business. Historically, workplace diversity conversation has focused on whether women and people of color are present in an organization and its leadership. While it’s an important part of the conversation, it’s only the beginning. Welcome to our report on reframing representation.

Learning Objectives

  1. Discover the growing implication for companies as current-day inequities will be amplified with the future projections for historically excluded groups.

  2. Explore representation through a 360 approach that reviews it through the four lenses: employee, culture, customer, and community.

  3. Understand statistical data demonstrating how commitment to the four lenses of representation delivers a return on investment, employee engagement, customer satisfaction, and sustainability.

About the Presenter(s)

Brian McComak

Brian McComak

Masters of Science in Management
Founder & CEO
Hummingbird Humanity

Brian McComak is a consultant, speaker, author, and facilitator with over 25 years of experience in DEI, HR, culture, change management, internal communications, and employee experience. He is an openly gay man and a person with a disability who shares his lived experiences in the service of fostering workplaces where humans thrive.

Before starting Hummingbird Humanity, he was the Global Head of Inclusion for Tapestry – the home of Coach, Kate Spade & Stuart Weitzman – where he designed and launched the company’s DEI strategy. He put Tapestry ‘on the map’ as a great place for inclusion, earning recognition from the Human Rights Campaign’s Corporate Equality Index, Women in the Workplace, and Forbes’ Best Places to Work for Diversity.

Brian has also worked in leadership roles at leading global companies: The Walt Disney Company, L’Oreal, and Christie’s Auction House. His experience spans a diverse variety of industries including fashion/retail, hospitality, and entertainment.


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